Kids might be hitting the guides once more as college resumes, but moms and dads are wanting for faster and a lot easier approaches to master about what goes into the food items they obtain for their families.
That’s what a current poll performed by the Harris Group on behalf of Whole Food items Marketplace showed. A robust bulk (87%) of mom and dad with youngsters beneath the age of 18 say they are worried about the ingredients in their children’s foodstuff, and report spending an normal of 27.2 minutes just about every week reading food labels and/or considering about the components in their children’s food items.
With that in mind, and centered on other study showing that buyers worry fewer about elements when browsing at a retailer they feel has superior component requirements, Whole Meals is launching a new back again-to-college educational campaign. The purely natural foodstuff chain has tapped nutritionist and creator Kelly LeVeque to help raise awareness of its very own top quality specifications for ingredients and sourcing, which have been upheld and improved for a long time.
The recognition campaign contains messaging on Complete Foods Markets’ social media web pages, which will attribute digital back again-to-college shop excursions and other information on its good quality specifications. A sweepstakes with Whole Foodstuff reward playing cards as prizes is element of the marketing campaign as well.
“At Complete Food items Industry, we think that customers should know exactly where their food items arrives from, how it is grown and what ingredients are applied,” reported Jamie Yael Katz, senior advisor, high-quality expectations at Whole Foodstuff Sector. “As a dad or mum myself, I know how considerably psychological electricity can go into deciding on food items for our youngsters. Parenting proudly and taking in joyfully is substantially simpler and much less time-consuming when you know that your grocer has done the ingredient homework for you.”
The initial national accredited-organic and natural grocer, Austin, Texas-based Whole Foods has much more than 500 outlets in the United States, Canada and the United Kingdom. The grocer is No. 26 on The PG 100 list, Progressive Grocer’s 2021 listing of the top food items and consumables merchants in North America, though Total Foods’ parent organization, Seattle-centered Amazon, is No. 2 on PG’s record.